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    Prada: Bridging The Gap Between Vintage And Modernity

    Written by Sarah Elizabeth Jones PRADA, South Coast Plaza, CA—Curving glass windows and glass columns adorn the Prada storefront. A pale, fluorescent green light glows from within. Mirrors line the edges of tables and shelves: it is a place of reflection, of self-remembrance, for Prada orients itself towards fostering the individuality of its clientele. Being couture, its clientele are generally individuals of the elite, yet as I walked through Prada, looking at the pieces almost as if in a museum, I realized its audience is not its clientele—its audience is every individual with an eye and appreciation for artistry. The storefront is reminiscent of a mod style—retro, yet modern. From…